When the world embraces camping, where is the direction of independent brands

When we are immersed in the happiness of camping, in fact, this kind of beauty is happening in every piece of land around the world. After the end of the epidemic, the camping craze has successfully swept the world, and "camping" has already been predetermined as the keyword of the year in 2023.

When we are immersed in the happiness of camping, in fact, this kind of beauty is happening in every piece of land around the world. After the end of the epidemic, the camping craze has successfully swept the world, and "camping" has already been predetermined as the keyword of the year in 2023.

The world is embraced by camping

In the post-epidemic era, people's concern for health and quality of life has made camping a phenomenal outdoor lifestyle, ushering in new opportunities for development. According to the Global Camping Report 2022 released by The Global Business Research Company, the global camping market is expected to grow from $62 billion in 2021 to $68.93 billion in 2022, at a compound annual growth rate of 11.2%, and by 2026, the global camping market is expected to grow by 45% to over $100 billion. By 2026, the global camping market is expected to grow by more than 45%, reaching the level of 100 billion dollars. There are many videos about camping, fishing and hiking on the overseas version of TikTok, and the head content has hundreds of millions of plays, making camping as a lifestyle sought after around the world.

Korea's camping category has seen explosive growth

Camping is known as the "third space" and represents a desired place to rest and relax outside of home and work, and is a natural consumer activity that increases when the GDP per capita exceeds $10,000.

According to the International Monetary Fund, Korea's GDP per capita will be $3.4 trillion in 2022, and according to the Korea Tourism Organization, the Korean camping market was only 2 trillion won in 2017, but the epidemic has stimulated the Korean camping industry to increase by 20% to 7 trillion won in 2021.

The epidemic has reawakened the importance of health and nature, inspiring people to aspire to the outdoors. In addition, the frequent posting of camping news by Korean celebrities on social media has also led to high growth in sales of camping products in Korea.

Korean media data shows that the camping population in Korea has increased from 6 million in 2019 to 7 million in 2021. This means that about 1 in 7 Koreans is a potential consumer in the camping market. For overseas sellers, the Korean camping market is undoubtedly a big piece of cake.

There are signs of success for brands going overseas

As an internationally renowned outdoor equipment brand born in China, Wild Land has developed "the world's first remote-controlled roof tent" through precise insight into consumers' pain points. Wild Land has developed the "world's first remote control roof tent" through precise insight into consumer pain points, and has established a firm foothold in the highly competitive global camping market as the pioneer. Dozens of product testing procedures, so Wild Land has successfully built its own brand moat, so that each product has become a classic product in the camping world, recognized by outdoor enthusiasts in 108 countries and regions around the world, including knotted rope, Yongmu and other original camping lamps and lanterns appeared many times in the hit Korean drama, once became the standard of Korean fashion life, triggering a buying boom.

Wild Land and the Great Wall Group jointly created a new camping species "Shanhaiju", which is based on the Shanhai gun, and became the new star in the camping field as soon as it debuted. At the same time, the concept of "car-top tent camping ecology" has made Wild Land once again become the trendsetter of camping, upgrading classic products with the concept of platform, developing new products, and giving camping a more ritualistic and quality experience. We expect to see more and more Chinese brands shining on the international stage in the future international camping market.